ACU - News: ACU Moves into True North Square

Manitoba’s values-based credit union to open Financial Advice Centre in the heart of Winnipeg’s downtown

Winnipeg, MB – December 19, 2019

Assiniboine Credit Union (ACU), Manitoba’s largest credit union by members, will be moving its downtown branch to True North Square, contributing to Winnipeg’s downtown revitalization. As the newest anchor tenant, ACU will occupy over 5,400 square feet on the ground floor at 223 Carlton – the retail address of True North Square’s residential tower.

"Like True North, ACU is committed to revitalizing Winnipeg’s downtown core," said Kevin Sitka, ACU President and CEO. "I’m confident that ACU’s Financial Advice Centre will add even more local flavour to True North Square’s growing amenities and offer a more convenient location for our members to take care of their full-service banking and wealth needs – all conveniently located where they live, work, and play in downtown Winnipeg. ACU has been a strong community builder and partner for over 75 years and at the side of countless community advancements, and we are thrilled to continue that good work alongside the True North Square leaders."

“The new ACU Financial Advice Centre will not be a traditional branch,” adds Jennifer Mullen-Berube Chief Brand & Innovation Officer at ACU. “This location will offer an enhanced member experience combining expert advice from trusted advisors in a modern, welcoming concept that incorporates in-person, digital and self-serve banking options.”

“Assiniboine Credit Union is an organization with deep Winnipeg roots, a strong commitment to community values and that shares True North’s vision of a vibrant downtown.” said Jim Ludlow, President of True North Real Estate Development. “ACU has been a valuable long-standing partner to True North and we are pleased to welcome their Financial Advice Centre into the innovative and progressive space at True North Square. ACU’s tenancy at 223 Carlton aligns with their organizational philosophies and further builds on their strong customer and community commitment.”

ACU has the largest branch network of any Manitoba credit union with 17 branches in Winnipeg, Thompson and Gillam. In 2018 ACU became the first Manitoba financial institution to achieve carbon neutrality and its commitment to the environment is well-aligned with True North Square’s LEED Gold certification.

The Main Street retail branch moves to True North Square in May 2020. ACU’s head office will remain at 200 Main Street, a short walk or bike ride to True North Square. Members will also be able to conveniently access ACU’s True North Square Financial Advice Centre through the downtown walkway system.

Winnipeg, MB - Thursday | December 19, 01:33 PM